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Salesforce Customization and Configuration Services and its benefits to businesses

Introduction to Salesforce Customization:

Salesforce Configuration and Customization services are aimed to adapt the Salesforce products to businessmarketing, specific sales, and service needs. Science Soft helps companies to customize and configure their Salesforce system which enhances the sales productivity and revenue of the companies. Salesforce Customization services refer to coding and custom development adding robust features to your CRM platform. These features have an expandable impact if they are integrated with your business. Some of the examples of Salesforce Customization are Apex triggers, Apex classes, visual force emails, different third-party integrations, etc. 

Various types of Salesforce Customization:

It is mainly tailored in two ways which include either customization or configuration. These two choices are determined by the shape of your team project. The Salesforce admin manages the whole configuration process.  The changes that can be made to the solution’s user interface (UI) or data model within configuration includes: 

  • Adding apps and tabs
  • Adding field or objects
  • Creating workflows
  • Creating of profile
  • Setting rules of validation

Customization is usually complicated and drives adoption by customizing the system according to the needs of the users. To bring the ideas to life you will have to code and it is managed by the Salesforce implementation partners. Possible customizations may include:

  • Changing UI using CSS 
  • Adding new features in Java Script
  • Creating triggers and Apex classes
  • Integrating third-party systems

There is a need for both options (i.e. customization and configuration) in the process of tailoring the Salesforce solution. Always start with configuration to understand how much you can do with minimum effort and human resources and as your desires grow you can move to code-based customization.

The Workflow of Salesforce Customization:

  • Understanding the needs of End-Users: To address the needs of up-gradation, it is first important to understand the real needs of end-users. The challenges that employees are facing, the features they require, and so on. Ask questions that will provide a clear picture of the needs. 
  • Customize Your Time: This is the time to create a dependable team. To do that, it is advisable to hire a third-party consultant who has strong expertise in the field. However, in the case of constrained resources, building an in-house team is not a bad option.  
  • Manage the budget and the ROI: After analyzing the needs of employees it becomes necessary to figure the ROI associated with it. It is important to make sure the investment is worth it and will give a fruitful return in the long. This will help is better optimization of budget
  • Focus on Sandbox before deployment: Once changes are implemented they become irreversible. So it is best to use a Sandbox environment for testing so that it would not produce a negative outcome once it becomes live. 
  • Do not fall for over-customization: Avoid over-customization at all costs. Unnecessary features will only hinder the performance. So keep a clear picture in the mind about your needs and customize accordingly. 
  • Training Period: Customization includes complexity so adapting to new Salesforce turns challenging. It becomes adequate to provide the necessary training so that users can easily adapt to the new system.                                                                      

How Salesforce configuration and Salesforce customization are different?

            Salesforce Configuration               Salesforce Customization
  • Implementing and providing a user-defined value that enables a module or future to operate is known as Salesforce configuration.
  • One of the examples of configuration is the Email setting.
  • The Salesforce user configures CRM applications. 
  • Configuration is a new field that is added to a given Salesforce object.
  • Customization makes everything possible and also provides an opportunity.
  • Spotify, Amazon, Facebook are some of the examples of customization.
  • Customization is a trigger that is added to the object for performing some actions.
  • Salesforce customization allows you to produce more significant performance.

Benefits Provided by the Salesforce Customization:

The various advantages of Salesforce Customization include: 

    • Improves satisfaction of Customers: Satisfying customers is one of the most important things to keep your customers engaged in utilizing your products. You should offer everything to fulfill the needs of your customers. It is very crucial to maintain high retention rates for the consumers and therefore, the organization mainly depends on its customers. 
    • Increases sales and Revenue: Salesforce customization contributes to improving the performance of the business. Customized Salesforce system helps to improve the efficiency of your sale; it also improves the retention of the customers, increases cross-sell and up-sell opportunities, and also offers the best customer service which automatically helps in increasing the revenue. 
    • Intensifies Business Analytics: Mainly, business analytics permit the Salesforce team to perform certain necessary operations more effectively. Regular reporting brings success to your company and therefore, the essential activities of your sales department should be observed with the help of your CRM. For example, by calls, conferences, private emails, stream marketing, social networking sites. Salesforce can show all the ways your sales department hits a potential client. 
  • Enhancing Return of Investment: A business can bear absolute ROI considerations like magnetizing better aptitude, having reliable legal compliance, enhanced confidence, becoming eco friendly, and much more basically while all this is accomplished and achieved, they might play a significant role in ROI considerations. 

Constructive effects of Salesforce Customization on your business:

With the help of the Consultant of Salesforce, you will be provided customized reports which will help you to easily manage the sales data and it also helps to get the sights about the best and worst-performing sales territories, customer segments, and the value of your sales deeply. As we know that a company has to deal with thousands and millions of records which are a bit difficult to manage and therefore, Customization Salesforce helps with the operations which include deleting and updating the collective records during handling the bulk data. Salesforce Customization offers various automation tools which help in reducing the workload of the team members because these tools permit the members to work on the areas which are critical for the growth of the company. It also provides customization helping to increase the ability of the company which automatically will lead to the growth and improvement of the company. For the purpose of storing information and unique businesses, the services of Salesforce Customization provide you fields and custom objects which improve the sales of the company. 

Reasons to hire Salesforce Customization Services for Companies and Businesses:

According to the present criteria of the world in business, Salesforce has got everything which a company needs, still when the customer base and services of the company expands and grows then the standard solutions of Salesforce may not work the best for it and this is how the Salesforce Customization Services works which includes:  

  • Salesforce Customization Services adds value to your marketing activities and sales which leads to the increase of new customers and customer retention.
  • As per the requirements of your business, Salesforce Customization Services helps in tailoring the Salesforce functionalities. 
  • Salesforce Customization Services also helps in adopting the best CRM platform and grips it to get the benefits produced from its advantages.   

Stages involved in Salesforce Customization:

The five critical stages of Salesforce Customization are as follows:

  • Figure out the sales process: The first stage of Salesforce Customization is to map out the sales process and actively design the phases of your sales process. Emphasis should be made on creating a simple sales cycle that will be easy for sales managers to understand. 
  • Detailed Description of each stage: It is important to identify the starting and exit criteria of each stage so that the sales managers could easily the requirements and will prepare their pick-list of each stage accordingly. 
  • Emphasis on percentage: The percentage of sales growth increases with the following deals. During this phase, companies need to assign a percentage based on the probability of sales growth. But that the probability should have come from the historical data of the company.   
  • The process of Automation: Automation is a strong process to implement on Sales as it helps in reaching the full potential of sales growth. It not only relives from the process of manual data entry but also ensures a smooth operation process.  
  • Revision: We have come to the final stage which includes revision. Since the changes in the sales process are inevitable, it becomes necessary to revisit the sales process to ensure the relevance of opportunity stages.  

Why choose the Salesforce Customization Service of Aspire Software Consultancy?

Aspire Software Consultancy is chosen in the Salesforce Customization Service because they have a dynamic team of professionals who have great knowledge in the development of Salesforce and consulting services. The most important thing is that they possess experience of more than eleven years and have handled more than 500 projects from more than 12 countries that also successfully. The professionals there have a piece of extensive knowledge about the Salesforce systems, their features, and possible ways to enhance them. They provide you with the best solutions which are also budget-friendly. Some of the Salesforce products on which they work include: Service Cloud, Marketing Cloud, and Community Cloud and Sales Cloud and the other Salesforce Services which they provide are: Salesforce Integration, Salesforce Development, Salesforce Consulting, Salesforce Implementation and the one on which we are discussing i.e. Salesforce Customization


Whenever it comes to achieving the business objectives for the companies requiring the platform, Salesforce Configuration and Salesforce Customization are considered equally important in the Salesforce world. 

Remi Head of Operations at Renovo Financial, LLC

"Bakul from Aspire Software Consultancy has been integral in implementing Renovo’s manual business processes into the Salesforce system. He has an amazing team that works around the clock to deliver on all of our requests. Since partnering with his team, we have been freed up to spend more of our time thinking of creative ways to improve our business, leaving the execution piece to him. We have worked with numerous developers in the past and no one else has been as consistent & thoughtful. Any time we have had an idea, Bakul has found a way to write the code and implement it for us. Partnering with him has transformed our business. Bakul and his team are very communicative, very proficient in writing code, and actually collaborate with each project, providing feedback as to how they can improve upon my initial project ideas. We have been working together for almost two years now, and we plan to continue doing business together for the foreseeable future."

Måns Johansson Network manager

"Aspire helping us create a unique digital platform used in the Dental market. From first contact to deployment of platform, and ongoing it has been a professional and swift. Aspire has helped us to build, fine-tune our new platform. The Dentnet group highly recommends Aspire software.

Rob McNicoll Director - Copper Monkey Ltd.

"Overall I strongly recommend Aspire. I’ve worked with many different suppliers over the last decade, but in the last 3 years have only used Aspire as they have consistently provided the performance I require in my business."

Craig Vaughan Founder and Director - BrokerEngine

"Aspire team has worked incredibly hard and taken ownership of the BrokerEngine product development and support/enhancements project as of their own product. I would highly recommend Aspire Team for any such software project development."

John Ragsdale Chief Information Officer at EyeCare Services Partners (ESP)

"Great development team! Great architect skills, great ideas, experience with many different types of apps, etc."

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