Hawthorne Retail Partnerts operates shopping center for third-party clients , institutional investors and private investment groups. As their portfolio and client base grew, they needed a scalable CRM system to manage leasing activities, investor relationships, and internal operations more efficiently.
Challenges
- Disconnected systems for tracking leasing leads and client communication
- Lack of real-time visibility into the leasing pipeline
- Time-consuming manual reporting for stakeholders
- No centralized platform to manage investor and asset-related interactions
Our Solution
Aspire Software Consultancy worked closely with the client to understand their workflows and pain points. Together, we outlined the development and implementation strategies aligned with their operational goals.
Our implementation team then customized the Salesforce Sales Cloud solution to harmonize with their automation needs and functional requirements. The tailored CRM setup included:
- Custom leasing pipeline to manage property inquiries and deals
- 360° stakeholder view combining communication history, assets, and reporting needs
- Automated workflows and reminders for leasing agents and relationship managers
- Dashboards and reports for real-time visibility into team performance and deal progress
- Mobile-friendly access for on-the-go updates
Result
- 30% faster leasing cycles
- Improved investor and client engagement
- Centralized platform for all sales and leasing activity
Reduced time spent on reporting by automating key metrics
