Product Engineering


ASC has participated in end to end software product engineering life cycle beginning with product conception to ongoing software maintenance/sustaining, while at the same time ASC team have also assisted customers in specific tasks, as and when needed. As software product companies prepare for future growth and expansion, they face challenges like constant innovation, product portfolio maintenance, technology landscape evolution, cost control and shorter product development lifecycles.

At ASC, we leverage our rich technology and domain expertise to present software product engineering offerings that help you constantly innovate, launch new products, improve time-to-market capabilities and maintain large product portfolios at reduced costs.

Client Challenges

  • Improving margins while coping with increasing cost pressures
  • Innovating continually and launching new products while maintaining the existing large product portfolios
  • Managing technology transformations in the software industry such as SaaS, mobile computing and cloud computing
  • Improving time-to-market capabilities
  • Localizing and customizing software products in different languages for different geographies
  • Studying dynamic customer behaviour and their changing requirements

What we Provides

Traditional Product Offerings

  • Product ideation
  • Product Architecture
  • Testing & QA
  • Migration and Porting
  • Technical Support
  • Sustaining Engineering
  • Professional Services

Business Value

With ASC uniquely positioned to become your end-to-end partner across the entire product lifecycle, you can achieve the following benefits:

  • Increased scale and bandwidth to focus on the innovation and launch new products
  • Enhanced product line-up to meet the changing customer requirements
  • Expanded product portfolio and launch of new products in global markets
  • Maintenance of large product portfolios
  • Improved customer satisfaction
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