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BlueScope Buildings is a premier provider of engineered building solutions across North America. With a strong network of partners and a customer base spanning commercial, industrial, and government sectors, BlueScope focuses on delivering high-quality pre-engineered steel buildings through its brands such as Butler®, Varco Pruden®, and others. 

Challenges 

BlueScope needed a scalable digital platform to enhance collaboration and transparency across its wide network of partners, builders, and customers. The primary goals were: 

  • To create a centralized, self-service portal for partners and customers 
  • To streamline the project submission, tracking, and approval process 
  • To offer a marketplace-like experience where builders and customers could access personalized content, services, and support 
  • To ensure secure access and role-based visibility for different stakeholders 

Our Solution

Aspire Software Consultancy implemented and customized Salesforce Experience Cloud to act as a unified marketplace for BlueScope’s ecosystem of partners and customers. 

  • Partner & Customer Portals: Built branded portals with tailored experiences for builders, contractors, and end-customers, allowing them to access relevant project information, submit requests, and collaborate easily. 
  • Marketplace Experience: Created a seamless interface where partners could explore BlueScope products, access marketing materials, submit RFQs, and manage project lifecycles. 
  • Role-Based Access: Implemented robust user management and role-based access controls to ensure secure and relevant data visibility. 
  • Integration with Core CRM: Connected the Experience Cloud to BlueScope’s Salesforce Sales Cloud and back-end systems for real-time project updates, approvals, and communications. 
  • Automation: Used Flows and Process Builder to automate onboarding, approval workflows, and service ticket routing. 
  • Mobile-Responsive Design: Ensured the portal was responsive, providing a smooth experience across devices for field users and sales reps. 

 Result

  • 60% increase in partner engagement through the self-service portal 
  • Faster turnaround on quote and project requests with automated workflows 
  • Improved collaboration between internal teams, partners, and customers 
  • Enhanced data security and governance across the extended business network 
  • A scalable B2B marketplace environment that aligns with BlueScope’s digital transformation roadmap 
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Remi Head of Operations at Renovo Financial, LLC

"Bakul from Aspire Software Consultancy has been integral in implementing Renovo’s manual business processes into the Salesforce system. He has an amazing team that works around the clock to deliver on all of our requests. Since partnering with his team, we have been freed up to spend more of our time thinking of creative ways to improve our business, leaving the execution piece to him. We have worked with numerous developers in the past and no one else has been as consistent & thoughtful. Any time we have had an idea, Bakul has found a way to write the code and implement it for us. Partnering with him has transformed our business. Bakul and his team are very communicative, very proficient in writing code, and actually collaborate with each project, providing feedback as to how they can improve upon my initial project ideas. We have been working together for almost two years now, and we plan to continue doing business together for the foreseeable future."

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Måns Johansson Network manager

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Rob McNicoll Director - Copper Monkey Ltd.

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Craig Vaughan Founder and Director - BrokerEngine

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John Ragsdale Chief Information Officer at EyeCare Services Partners (ESP)

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