BlueScope Buildings is a premier provider of engineered building solutions across North America. With a strong network of partners and a customer base spanning commercial, industrial, and government sectors, BlueScope focuses on delivering high-quality pre-engineered steel buildings through its brands such as Butler®, Varco Pruden®, and others.
Challenges
BlueScope needed a scalable digital platform to enhance collaboration and transparency across its wide network of partners, builders, and customers. The primary goals were:
- To create a centralized, self-service portal for partners and customers
- To streamline the project submission, tracking, and approval process
- To offer a marketplace-like experience where builders and customers could access personalized content, services, and support
- To ensure secure access and role-based visibility for different stakeholders
Our Solution
Aspire Software Consultancy implemented and customized Salesforce Experience Cloud to act as a unified marketplace for BlueScope’s ecosystem of partners and customers.
- Partner & Customer Portals: Built branded portals with tailored experiences for builders, contractors, and end-customers, allowing them to access relevant project information, submit requests, and collaborate easily.
- Marketplace Experience: Created a seamless interface where partners could explore BlueScope products, access marketing materials, submit RFQs, and manage project lifecycles.
- Role-Based Access: Implemented robust user management and role-based access controls to ensure secure and relevant data visibility.
- Integration with Core CRM: Connected the Experience Cloud to BlueScope’s Salesforce Sales Cloud and back-end systems for real-time project updates, approvals, and communications.
- Automation: Used Flows and Process Builder to automate onboarding, approval workflows, and service ticket routing.
- Mobile-Responsive Design: Ensured the portal was responsive, providing a smooth experience across devices for field users and sales reps.
Result
- 60% increase in partner engagement through the self-service portal
- Faster turnaround on quote and project requests with automated workflows
- Improved collaboration between internal teams, partners, and customers
- Enhanced data security and governance across the extended business network
- A scalable B2B marketplace environment that aligns with BlueScope’s digital transformation roadmap