5 Reasons Why Your Business Needs a CRM Solution

Did you know that CRM (customer relationship management) market is predicted to grow to become $43.5 billion worldwide in 2024?

CRM solution includes powerful tools to help expedite the growth of the business while eliminating all kinds of friction, manage contact records, collaborate cross-teams, automate a daily task, sync data, and much more.

So, what exactly is CRM?

CRM solution collects, organizes, and maintains customer-related data so that businesses can track buyer’s journeys for every interaction, enhance customer experience, streamline communication, and improve overall data management.

 Importance of CRM

  • Center Business Growth around Your Customers: When a business grows rapidly, it is likely to miss valuable leads. Friction results from growth. But a comprehensive CRM platform can eliminate the friction because it is built with the belief of serving customers and maintaining the customer experience. CRM solution can help you architect a business as customers view it. It aligns with the task of sales and marketing teams.
  • Align Your Sales, Marketing & Business Teams: Cross-team alignment has been crucial to businesses. The alignment between marketing and sales teams helps each one streamline different stages of their buyers’ journey. This is important because internal teams can share critical customer information and data to work cohesively. As such, customers would have a consistent and seamless end-to-end experience, which ensures their loyalty to the brand.
  • Sync & Share Data with Ease: CRM streamlines time-consuming tasks such as data sharing and syncing. Regardless of who contacts a customer, records are maintained, synced, and quickly updated into the system. When all the data is synched and every interaction of the team and customer is recorded, the team would have access to such accurate records. This makes the CRM the ultimate source of truth when data is concerned. As a result, teams can create tailored customer experiences.
  • Automate Daily Task: CRM can automate day-to-day tasks and speed up all time-consuming but important work. Automation includes data entry, contact record update post interaction, and many other important tasks as noted below:
  • Follow-up
  • Email sequencing
  • Sales workflow
  • Chatbot conversations
  • Lead nurturing
  • Lead-to-rep assignment
  • Campaign analytics

Simplify Customer Interactions

Today, businesses have ample opportunities to reach their leads and engage with customers online via live chat, social media, video calls, and email.

CRM solutions have progressed to meet various customer challenges. Teams integrate with various services as well as channels that customers and leads are engaging with your business.

Customer interactions can be eased with interactive features like call tracking, chatbot builder, live chat, email tracking, social media management tool, and video integrations.

How To Pick The Right CRM Solution?

Now that you are aware of the importance of CRM solutions, choosing the best for business needs some planning.

Your goals would determine the choice of an appropriate solution. Define the business solutions you are looking for and know how you would evaluate your performance and usage.

Outline these goals to begin with:

  • Do you want to improved customer service?
  • Do you want to reduce overall customer churn?
  • Do you maintain secure data?
  • Do you want to understand as well as refine the sales process better?
  • Do you want to help the team become more organized and efficient?
  • Do you want to allow remote working opportunities to the team?
  • Do you want to develop an active lead generation strategy?

Having these definite long and short-term goals would help you pick the right solution/software and leverage it.

Finally, the team members would be using the CRM solution. Hence, it is important to ensure they are well versed with the system. CRM can be intuitive and easy to adopt. Choose the right salesforce development company for the best CRM solutions.

Remi Head of Operations at Renovo Financial, LLC

"Bakul from Aspire Software Consultancy has been integral in implementing Renovo’s manual business processes into the Salesforce system. He has an amazing team that works around the clock to deliver on all of our requests. Since partnering with his team, we have been freed up to spend more of our time thinking of creative ways to improve our business, leaving the execution piece to him. We have worked with numerous developers in the past and no one else has been as consistent & thoughtful. Any time we have had an idea, Bakul has found a way to write the code and implement it for us. Partnering with him has transformed our business. Bakul and his team are very communicative, very proficient in writing code, and actually collaborate with each project, providing feedback as to how they can improve upon my initial project ideas. We have been working together for almost two years now, and we plan to continue doing business together for the foreseeable future."

Måns Johansson Network manager

"Aspire helping us create a unique digital platform used in the Dental market. From first contact to deployment of platform, and ongoing it has been a professional and swift. Aspire has helped us to build, fine-tune our new platform. The Dentnet group highly recommends Aspire software.

Rob McNicoll Director - Copper Monkey Ltd.

"Overall I strongly recommend Aspire. I’ve worked with many different suppliers over the last decade, but in the last 3 years have only used Aspire as they have consistently provided the performance I require in my business."

Craig Vaughan Founder and Director - BrokerEngine

"Aspire team has worked incredibly hard and taken ownership of the BrokerEngine product development and support/enhancements project as of their own product. I would highly recommend Aspire Team for any such software project development."

John Ragsdale Chief Information Officer at EyeCare Services Partners (ESP)

"Great development team! Great architect skills, great ideas, experience with many different types of apps, etc."

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